Gradus

Vol 4, No 2 (2017): Autumn (November)

 

INVESTIGATION OF CONSUMER CONSCIOUSNESS IN THE CASE OF FOODS IN JASZ-NAGYKUN-SZOLNOK COUNTY IN HUNGARY


Éva Pólya, PhD

Abstract

In my paper I give a hint about an investigation I made in the case of food products. This county has some special features why people’s behavior can differ from the country’s average. Conscious consumers think in a longer run, they make more deliberate and rational decisions, their consciousness can be investigated from different aspects. More and more companies react to consumer consciousness from the supply side what also strengthen the actuality and importance of the topic. In my paper I examine victual consumption consciousness from different aspects principally concentrating on health-, quality- and price consciousness based them on my primary research results. It occurs what are the factors in Jász-Nagykun-Szolnok County in connection with any type of consciousness can be discovered but we also get an answer about the associations along what consumers think about healthy foods and the way they get information in connection with the topic.


Keywords

Keywords: consumer behavior, consciousness, food consumption, eating habits,


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